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Posts Tagged ‘marketability’

Connect with Readers: Knowing who you’re writing for helps create stories that resonate emotionally. The story becomes more relateable.

Guides Your Writing: It influences your tone, language, themes, and even the structure of your story. The story has a more complete style and does not feel like a first draft.

Improves Marketability: Agents and publishers are more likely to pick up stories tailored to a clear audience. They don’t want to see a MG author writing picture book length stories. They want 80k+ word manuscripts if you write for MG.

Steps to Identify your Audience

  1. Define Your Genre
    • Ask yourself: Is your book a romance, fantasy, thriller, or another genre?
    • Look at bestsellers in your genre and analyze their audience demographics.
  2. Create a Reader Persona
    • Imagine your ideal reader: their age, gender, interests, and lifestyles.
    • For instance, a YA fantasy reader might be a 15-year-old who loves magic and adventure.
  3. Research Reader Preferences
    • Join online communities (like Goodreads, Facebook groups, or Reddit) where readers discuss books. *Hint: I am a part of all of these communities and find a lot of help there.
    • Take note of what readers love and dislike about books in your genre.
  4. Analyze Successful Books
    • Read books similar to yours and study the reviews.
    • Identify recurring praises and criticisms.
  5. Understand Trends, Not Fads
    • Trends are long-term reader preferences (e.g., strong female leads).
    • Fads are short lived (e.g., vampire romances at their peak). Aim for timeless appeal with a sprinkle of trend awareness.

Tools for Audience Insights

  • Social Media Polls: Ask your followers what they like to read.
  • Beta Readers: Gather feedback from readers who fit your target audience.
  • Surveys and Questionaires: Use tools like Google Forms to ask potential readers what they want in a book.

Balancing Authenticity and Audience Needs

While understanding your audience is essential, don’t lose your voice. Write what you’re passionate about and find a way to align your story with what your audience craves. Authenticity shines through and helps your work stand out.

Happy Reading! And good luck in the New Year!

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